Solon Moreira

Solon Moreira is a Tenured Associate Professor of Entrepreneurship and Strategy at the Fox School of Business, where he teaches PhD, MBA, and Executive courses focusing on Corporate Entrepreneurship, Innovation, and Technology Strategy.

Solon Moreira

Solon Moreira is a Tenured Associate Professor of
Entrepreneurship and Strategy at the Fox School of
Business, where he teaches PhD, MBA, and Executive
courses focusing on Corporate Entrepreneurship,
Innovation, and Technology Strategy.

Solon Moreira

Solon Moreira is a Tenured Associate Professor of
Entrepreneurship and Strategy at the Fox School of
Business, where he teaches PhD, MBA, and Executive
courses focusing on Corporate Entrepreneurship,
Innovation, and Technology Strategy.

Solon Moreira is a Tenured Associate Professor of Entrepreneurship and Strategy at the Fox School of Business, where he teaches PhD, MBA, and Executive courses focusing on Corporate Entrepreneurship, Innovation, and Technology Strategy. He previously worked as an Assistant Professor at IESE Business School. He has also taught in various countries worldwide, including the United States, Spain, Brazil, Denmark, the United Kingdom, Cyprus, Colombia, Indonesia, and Pakistan.

Solon’s research focuses on the link between innovation and firm performance. He is particularly interested in understanding how established corporations collaborate with startups and how firms use external sources of knowledge to adjust to a changing technological landscape. Some of the R&D strategies he investigates include technology licensing, strategic alliances, and M&As. His research has been published in leading journals such as Strategic Management Journal, Organization Science, Journal of International Business Studies, Journal of Management Studies, British Journal of Management, Harvard Business Review, and Industrial and Corporate Change.

He has also received numerous awards for his work, including being named one of Poets & Quants’ Best 40-Under-40 Business School Professors, the International Business Review Best Paper Award, Best Overall Conference Paper Award at the Academy of International Business U.S. NE Annual Conference, and several Best Paper Proceedings at the Academy of Management Conference.

Solon has raised several research grants, including the AI Research Grants program from CustomGPT.ai, to support the development of new approaches to decision-making in entrepreneurship; The Research Funding Award to study gender diversity in technology deals from the Ethics Diversity and Workplace Culture (CEDWC) Research Center; CIBER Research and Program Development to study the global competitiveness of the US Biopharmaceutical industry; and the Digital Innovation Foundry (DIF) award to build and evaluate immersive metaverse environments.

Before joining academia, Solon was an entrepreneur and co-founded a trading company in Brazil. He has also been involved in research collaborations with multinational companies such as Royal Dutch Shell and Novo Nordisk.

Solon holds a Ph.D. in Technological Innovation, Entrepreneurship, and Strategy from Copenhagen Business School and a Master of Philosophy (MPhil) in Innovation, Strategy, and Organization from the University of Cambridge.

Solon Moreira is a Tenured Associate Professor of Entrepreneurship and Strategy at the Fox School of Business, where he teaches PhD, MBA, and Executive courses focusing on Corporate Entrepreneurship, Innovation, and Technology Strategy. He previously worked as an Assistant Professor at IESE Business School. He has also taught in various countries worldwide, including the United States, Spain, Brazil, Denmark, the United Kingdom, Cyprus, Colombia, Indonesia, and Pakistan.

Solon’s research focuses on the link between innovation and firm performance. He is particularly interested in understanding how established corporations collaborate with startups and how firms use external sources of knowledge to adjust to a changing technological landscape. Some of the R&D strategies he investigates include technology licensing, strategic alliances, and M&As. His research has been published in leading journals such as Strategic Management Journal, Organization Science, Journal of International Business Studies, Journal of Management Studies, British Journal of Management, Harvard Business Review, and Industrial and Corporate Change.

He has also received numerous awards for his work, including being named one of Poets & Quants’ Best 40-Under-40 Business School Professors, the International Business Review Best Paper Award, Best Overall Conference Paper Award at the Academy of International Business U.S. NE Annual Conference, and several Best Paper Proceedings at the Academy of Management Conference.

Solon has raised several research grants, including the AI Research Grants program from CustomGPT.ai, to support the development of new approaches to decision-making in entrepreneurship; The Research Funding Award to study gender diversity in technology deals from the Ethics Diversity and Workplace Culture (CEDWC) Research Center; CIBER Research and Program Development to study the global competitiveness of the US Biopharmaceutical industry; and the Digital Innovation Foundry (DIF) award to build and evaluate immersive metaverse environments.

Before joining academia, Solon was an entrepreneur and co-founded a trading company in Brazil. He has also been involved in research collaborations with multinational companies such as Royal Dutch Shell and Novo Nordisk.

Solon holds a Ph.D. in Technological Innovation, Entrepreneurship, and Strategy from Copenhagen Business School and a Master of Philosophy (MPhil) in Innovation, Strategy, and Organization from the University of Cambridge.

CASES

CASES

CASES

2021

La Colombe Coffee – The tangible and intangible elements of brand identity in a high margin service business.

Ivey Publishing, 2021

Moreira, S., Mudambi, R & Sreenivas, V.

2022

Lavazza – The challenges of foreign market entry in a brand intensive industry.

Ivey Publishing, 2022

Jha, S., Moreira, S & Mudambi., R.

2022

Cee Dee Vacuum: Diversify or Specialize.

Ivey Publishing, 2022

Nayak, D., Moreira, S & Mudambi., R.

2022

United Safety and Survivability Corporation (USSC) During COVID-19.

Ivey Publishing, 2022

Klueter, T., Mirabile, J & Moreira., S.

2024

ASML and the Geopolitics of Chip Manufacturing: Balancing Strategic and Political Pressures.

Ivey Publishing, 2024

Moreira, S., Izurieta, P., Mudambi, R., Nayak, D & Sellin.

2025

The Rise of Advanced Packaging: Kulicke & Soffa’s Strategic Crossroads.

Harvard Business Publishing, 2025

Roche, M., Mudambi, R & Moreira, S.

research

2024

British Journal of Management., 2024

Asija, A., Moreira, S., Ringov, D., Soares, T.

2020

Industrial and Corporate Change., 2020

Moreira., S & Soares., T.

2019

Industry and Innovation., 2019

Moreira, S., & Tae., J.

2026

Technological Forecasting and Social Change, 2026

Vaibhav Mishra, Arjan Markus, Solon Moreira

2024

Organization Studies., 2024

Maoret, M., Moreira, S & Sabanci, H.

2023

Research Policy., 2023

Moreira, S., Klueter, T & Asija., A

2020

Organization Science., 2020

Moreira, S., Klueter, T & Tasselli, S.

2025

MIT Sloan Management Review – Special Report: Talent Management. Volume 67, Fall 2025 Issue., 2025

Moreira, S., Nayak, D., Mudambi, R.

2024

Journal of International Business Studies., 2024

Nayak, D., Moreira, S., Mudambi, R

2021

International Business Review., 2021

Minbaeva, D., Muratbekova-Touron, M., Nayır, D & Moreira, S.

2020

Harvard Business Review, June 30., 2020

Moreira, S., Klueter, T & Tasselli, S.

2018

Strategic Management Journal., 2018

Moreira, S., Markus, A & Laursen., K (2018).

2024

Contracting for Research & Development (R&D) and the Emergence of the Fee-for-Service Model.

Rutgers Business Review, Vol. 9, No. 1, pp.1-5., 2024

Moreira, S., Klueter, T. & Asija, A.

2021

Don’t Keep It All for Yourself: Let Them Work on It: A Dynamic Perspective to Appropriability and R&D Strategy.

Fox Business Review. 1(1), 10-14, 2021

Moreira, S & Klueter, T.

2020

Majors, Organizational Legitimacy and Rents from Blockbuster Innovation in the Biopharma Industry.

Journal of Precision Medicine, 2020

Mudambi, R., Moreira, S., Carleton & M. Fare., T.

2020

Letter to the Journal: The COVID-19 Innovation Race, a Case Study.

Journal of Precision Medicine, 2020

Moreira, S., Mudambi, R., Carleton & M. Fare., T.

2018

How to Hook Knowledge When Angling for Innovation: Learning Through Licensing.

IESE Insight, No. 36, First Quarter, 2018

Moreira, S.

2025

Academy of Management Best Paper Proceedings., 2025

Ceccagnoli, M., Klueter & Moreira, S (2025).

2023

Academy of Management Best Paper Proceedings., 2023

Mishra, V., Markus, A & Moreira, S.

2022

Academy of Management Best Paper Proceedings., 2022

Moreira, S & Klueter, T.

2022

Academy of Management Best Paper Proceedings., 2022

Klueter, T., Moreira, S & Ranganathan, R.

2016

Academy of Management Best Paper Proceedings., 2016

Colombo, M., Moreira, S & Rabbiosi., L.

research

2024

British Journal of Management., 2024

Asija, A., Moreira, S., Ringov, D., Soares, T.

2020

Industrial and Corporate Change., 2020

Moreira., S & Soares., T.

2019

Industry and Innovation., 2019

Moreira, S., & Tae., J.

2026

Technological Forecasting and Social Change, 2026

Vaibhav Mishra, Arjan Markus, Solon Moreira

2024

Organization Studies., 2024

Maoret, M., Moreira, S & Sabanci, H.

2024

Contracting for Research & Development (R&D) and the Emergence of the Fee-for-Service Model.

Rutgers Business Review, Vol. 9, No. 1, pp.1-5., 2024

Moreira, S., Klueter, T. & Asija, A.

2021

Don’t Keep It All for Yourself: Let Them Work on It: A Dynamic Perspective to Appropriability and R&D Strategy.

Fox Business Review. 1(1), 10-14, 2021

Moreira, S & Klueter, T.

2025

Academy of Management Best Paper Proceedings., 2025

Ceccagnoli, M., Klueter & Moreira, S (2025).

2023

Academy of Management Best Paper Proceedings., 2023

Mishra, V., Markus, A & Moreira, S.

2022

Academy of Management Best Paper Proceedings., 2022

Moreira, S & Klueter, T.

2022

Academy of Management Best Paper Proceedings., 2022

Klueter, T., Moreira, S & Ranganathan, R.

2016

Academy of Management Best Paper Proceedings., 2016

Colombo, M., Moreira, S & Rabbiosi., L.

research

2024

British Journal of Management., 2024

Asija, A., Moreira, S., Ringov, D., Soares, T.

2020

Industrial and Corporate Change., 2020

Moreira., S & Soares., T.

2019

Industry and Innovation., 2019

Moreira, S., & Tae., J.

2026

Technological Forecasting and Social Change, 2026

Vaibhav Mishra, Arjan Markus, Solon Moreira

2024

Organization Studies., 2024

Maoret, M., Moreira, S & Sabanci, H.

2023

Research Policy., 2023

Moreira, S., Klueter, T & Asija., A

2020

Organization Science., 2020

Moreira, S., Klueter, T & Tasselli, S.

2025

MIT Sloan Management Review – Special Report: Talent Management. Volume 67, Fall 2025 Issue., 2025

Moreira, S., Nayak, D., Mudambi, R.

2024

Journal of International Business Studies., 2024

Nayak, D., Moreira, S., Mudambi, R

2021

International Business Review., 2021

Minbaeva, D., Muratbekova-Touron, M., Nayır, D & Moreira, S.

2020

Harvard Business Review, June 30., 2020

Moreira, S., Klueter, T & Tasselli, S.

2018

Strategic Management Journal., 2018

Moreira, S., Markus, A & Laursen., K (2018).

2024

Contracting for Research & Development (R&D) and the Emergence of the Fee-for-Service Model.

Rutgers Business Review, Vol. 9, No. 1, pp.1-5., 2024

Moreira, S., Klueter, T. & Asija, A.

2021

Don’t Keep It All for Yourself: Let Them Work on It: A Dynamic Perspective to Appropriability and R&D Strategy.

Fox Business Review. 1(1), 10-14, 2021

Moreira, S & Klueter, T.

2025

Academy of Management Best Paper Proceedings., 2025

Ceccagnoli, M., Klueter & Moreira, S (2025).

2023

Academy of Management Best Paper Proceedings., 2023

Mishra, V., Markus, A & Moreira, S.

2022

Academy of Management Best Paper Proceedings., 2022

Moreira, S & Klueter, T.

2022

Academy of Management Best Paper Proceedings., 2022

Klueter, T., Moreira, S & Ranganathan, R.

2016

Academy of Management Best Paper Proceedings., 2016

Colombo, M., Moreira, S & Rabbiosi., L.

Teaching

Entrepreneurial Thinking and New Venture Creation (MBA)

Explores how entrepreneurs turn ideas into ventures that solve real problems. Students learn to spot opportunities, craft solutions with strong problem–solution fit, and test them through MVPs and market feedback. The course emphasizes evidence-driven validation, go-to-market strategy, and traction milestones that move a concept from inspiration to launch-ready business.

Transforms entrepreneurial ideas into fundable ventures. Students learn to design compelling business plans that integrate market opportunity, financial projections, and strategic milestones. The course explores the realities of fundraising, ownership structures, and investor relations that shape early-stage success.

Examines how firms design and evolve the mechanisms through which they create, deliver, and capture value. The course explores alternative business model architectures, revenue and pricing strategies, platform dynamics, data and AI complements, and experimentation to refine growth and unit economics.

Equips executives to identify, design, and lead entrepreneurial initiatives within established organizations. The course emphasizes opportunity recognition under uncertainty, resource orchestration across internal and external boundaries, and alignment of stakeholders through effective governance and incentive systems. Participants explore how to balance experimentation with discipline, cultivate intrapreneurial cultures, and translate innovation into measurable strategic outcomes.

Explores how companies collaborate, compete, and innovate beyond their boundaries. Students learn how to design and manage alliances, licensing agreements, and venture investments to capture external knowledge and create value. Topics include partner fit, IP strategy, governance design, and the strategic balance between allying, acquiring, and building.

Investigates the forces that drive entrepreneurial action and value creation. Students engage with foundational and emerging perspectives to explain opportunity discovery, innovation, and firm evolution. The emphasis is on developing strong theoretical arguments, designing studies that test them rigorously, and advancing entrepreneurship as a scientific field.

Teaching

Entrepreneurial Thinking and New Venture Creation (MBA)

Explores how entrepreneurs turn ideas into ventures that solve real problems. Students learn to spot opportunities, craft solutions with strong problem–solution fit, and test them through MVPs and market feedback. The course emphasizes evidence-driven validation, go-to-market strategy, and traction milestones that move a concept from inspiration to launch-ready business.

Transforms entrepreneurial ideas into fundable ventures. Students learn to design compelling business plans that integrate market opportunity, financial projections, and strategic milestones. The course explores the realities of fundraising, ownership structures, and investor relations that shape early-stage success.

Examines how firms design and evolve the mechanisms through which they create, deliver, and capture value. The course explores alternative business model architectures, revenue and pricing strategies, platform dynamics, data and AI complements, and experimentation to refine growth and unit economics.

Equips executives to identify, design, and lead entrepreneurial initiatives within established organizations. The course emphasizes opportunity recognition under uncertainty, resource orchestration across internal and external boundaries, and alignment of stakeholders through effective governance and incentive systems. Participants explore how to balance experimentation with discipline, cultivate intrapreneurial cultures, and translate innovation into measurable strategic outcomes.

Explores how companies collaborate, compete, and innovate beyond their boundaries. Students learn how to design and manage alliances, licensing agreements, and venture investments to capture external knowledge and create value. Topics include partner fit, IP strategy, governance design, and the strategic balance between allying, acquiring, and building.

Investigates the forces that drive entrepreneurial action and value creation. Students engage with foundational and emerging perspectives to explain opportunity discovery, innovation, and firm evolution. The emphasis is on developing strong theoretical arguments, designing studies that test them rigorously, and advancing entrepreneurship as a scientific field.

Conferences

Wharton Technology & Innovation Conference

2025

Strategy Science Conference, IESE

2025

DRUID25

2025

85th Annual Meeting of the Academy of Management (AOM)

2025

Migration and Organizations Conference

2024

Strategic Management Society Conference

2024

84th Annual Meeting of the Academy of Management (AOM)

2024

World Open Innovation Conference, University of California

2024

Academy of International Business Northeast U.S. Northeast Chapter Annual Conference

2023

Migration and Organizations Conference

2023

DRUID23

2023

International Conference on Design Science Research in Information Systems and Technology (DESRIST)

2023

Academy of International Business US Northeast Annual Conference

2023

83rd Annual Meeting of the Academy of Management (AOM)

2023

Best Paper Award

2022

82nd Annual Meeting of the Academy of Management (AOM)

2022

Strategic Management Society Conference

2022

DRUID22

2022

81st Annual Meeting of the Academy of Management (AOM)

2021

81st Annual Meeting of the Academy of Management (AOM)

2021

Strategic Management Society Conference

2020

80th Annual Meeting of the Academy of Management (AOM)

2020

79th Annual Meeting of the Academy of Management (AOM)

2019

Strategic Management Society Meeting

2018

78th Annual Meeting of the Academy of Management (AOM)

2018

Copenhagen Conference on Innovation and Entrepreneurship

2014

Druid winter PhD Conference

2013

Strategy, Entrepreneurship & Innovation Doctoral Consortium

2013

Consortium for Competitiveness and Cooperation

2012

Druid winter PhD Conference

2012

Druid winter PhD Conference

2011

Program American Finance Association

2026

1 of 1

Conferences

Wharton Technology & Innovation Conference

2025

Strategy Science Conference, IESE

2025

DRUID25

2025

85th Annual Meeting of the Academy of Management (AOM)

2025

Migration and Organizations Conference

2024

Strategic Management Society Conference

2024

84th Annual Meeting of the Academy of Management (AOM)

2024

World Open Innovation Conference, University of California

2024

Academy of International Business Northeast U.S. Northeast Chapter Annual Conference

2023

Migration and Organizations Conference

2023

DRUID23

2023

International Conference on Design Science Research in Information Systems and Technology (DESRIST)

2023

Academy of International Business US Northeast Annual Conference

2023

83rd Annual Meeting of the Academy of Management (AOM)

2023

Best Paper Award

2022

82nd Annual Meeting of the Academy of Management (AOM)

2022

Strategic Management Society Conference

2022

DRUID22

2022

81st Annual Meeting of the Academy of Management (AOM)

2021

81st Annual Meeting of the Academy of Management (AOM)

2021

Strategic Management Society Conference

2020

80th Annual Meeting of the Academy of Management (AOM)

2020

79th Annual Meeting of the Academy of Management (AOM)

2019

Strategic Management Society Meeting

2018

78th Annual Meeting of the Academy of Management (AOM)

2018

Copenhagen Conference on Innovation and Entrepreneurship

2014

Druid winter PhD Conference

2013

Strategy, Entrepreneurship & Innovation Doctoral Consortium

2013

Consortium for Competitiveness and Cooperation

2012

Druid winter PhD Conference

2012

Druid winter PhD Conference

2011

Program American Finance Association

2026

1 of 1

Awards

Awards